Challenger Brand Group is a Washington, D.C. based consultancy founded by Courtney Shane and Stephanie Riederman, two strategic marketing leaders with expertise in building CPG brands and a passion for supporting emerging “challenger” products. The group develops and executes winning strategies that help brands prioritize their limited resources to drive sustainable growth. With services including brand positioning, innovation roadmaps, retail launch planning, and fundraising support, Challenger Brand Group identifies not only what a brand should focus on, but also how their story should come to life.