Selected as one of TIME’s 25 Best Inventions, the Willow Wearable Breast Pump is the first all-in-one pump that fits in a bra and stays out of the way. With no cords, wires, or dangling bottles to hold women back, plus an app that keeps track of pumping habits, women can breastfeed for as long as they choose without giving up their freedom, their dignity, or themselves.