Hey There, fellow pet lovers. Sabrina here, the founder of Pulp Habits. We’ve got some paw-some news for you! The Pet industry is wagging its tail towards sustainability, and dogs are leading the pack! And guess what? It’s all thanks to our Millennial and Gen-Z pet parents. Yup, those trendy, eco-conscious humans are making waves with their ethical choices. They are all about saving the world, one avocado toast at a time. So, buckle up, grab a treat, and let’s explore how sustainability Is taking over the pet industry and why Millennials and Gen-Z are the ultimate target.
1. Going Green, One Bark at a Time:
Gone are the days when dogs were content with anything their humans tossed their way. Millennials and Gen-Z’s are raising the bar! These progressive pet parents believe their pet products should hold the same standards or even higher than their own personally consumed products do. They care about the planet and want to extend that love to their four-legged companions. That’s why sustainable pet products are soaring in popularity. From all-natural dog treats to biodegradable poop bags, the options are expanding faster than a squirrel in the park. And why not? When we can enjoy tail-wagging fun while reducing our carbon pawprint. It’s a win-win!
2. Woofs over Wastefulness:
The modern-day consumer isn’t just looking for any old pet product. They’re on the hunt for the ones that don’t harm the environment. And businesses are paying attention to that *cough, cough... Pulp Habits*. Forward-thinking companies are embracing sustainable practices like using recycled materials, eco-friendly packaging, and manufacturing processes with reduced carbon emissions. These companies understand that Millennials and Gen-Z’s want products that align with their own personal values and beliefs, ones that won’t leave a trail of pawprints on our precious planet. And let’s be honest, who wants to chew on a toy that’s not earth friendly? Not us, that’s for sure!
3. Fetching the Millennial and Gen-Z Market:
Why are pet product manufactures jumping on the sustainability bandwagon? Simple: Millennials and Gen-Z are taking the pet world by storm. Part of this explosion in pet popularity involves something not so warm and fluffy. Personal finances. Raising a human child is costing 5x more a year then a furry friend. Millennials and Gen-Z are drawn to pet ownership as it provides freedom and purpose without the sacrifice required to raise a human child. This demographic specifically holds significant purchasing power in this space. They are known for their commitment to social and environmental causes. So, it is no surprise that they’re seeking products that reflect their own personal values. By targeting this eco-minded demographic, businesses are not only capturing their loyalty but also setting a NEW standard for this under regulated industry, known for causing significant harm to pets with the ingredients and processes used.
Pulp Habits is the first zero-waste upcycled dog treat company that uses compostable waste and a sustainable insect protein alternative, that is completely all natural, hypoallergenic, made in Canada, with no preservatives, and women founded.
I previously own a cold-pressed juice company and saw first-hand how many valuable ingredients are under-utilized and wrongfully disposed of. So, Pulp Habits is now on a mission to partner with local businesses to repurpose their compostable waste and work with industry leading experts to utilize premium alternative sustainable proteins to create what we call our Eco-Bites.
Pulp Habits keeps our carbon footprint as light as a Maltese frolicking in a field of daisies. 0-Waste is our game and protecting the future of Mother Earth is our aim. We have an intentional ingredient and conscious impact approach that goes into our dog treats making sure our fur-babes have an out of this world adventure no matter what the future has in store.
Created for the progressive pet parents on a mission to save the planet.
We are all about creating a daily habit that makes a difference, full of drool-worthy love.
xo
- Sabrina Baldassarra
Founder
Pulp Habits
www.pulphabits.com
