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It would be difficult to overstate the impact August and its Founders Nadya Okomoto and Nick Jain have had on the menstrual care aisle. This Gen Z forward brand is sustainability focused and finally brings periods into an honest conversation.
We were lucky to be able to sit down with the Founders to ask about their growth and what's coming up...
It’s been over three years since August was founded. What were key factors you focused on for growth?
It’s been over three years since August was founded. During this time, we have strategically focused on key factors for our growth, such as organic social media expansion. Through our collective efforts, we have amassed over 5 million followers, significantly enhancing our brand awareness and equity, enabling us to effectively communicate the story behind our company.
Impact and sustainability are at the heart of your brand. Can you tell us more about building a brand that prioritizes those values and puts them into action?
Impact and sustainability lie at the very core of our brand. Building a brand that genuinely prioritizes these values and puts them into action has always been our mission. With my background rooted in the nonprofit and advocacy sector, dedicated to combating period poverty and stigma, the pursuit of impact has been central to our brand's foundation. We also firmly believe that businesses bear a responsibility to contribute to making the world a better place, without compromising their own sustainability.
What are your goals for next year and what should people look out for from August?
Our goals for the coming year are to continue expanding our presence in retail stores, as we recognize that many people still prefer to purchase period products in physical locations. We are currently available in just over 400 Target stores, and we plan to thoughtfully and gradually expand our footprint in such retail spaces. So, people should keep an eye out for more August products on store shelves near them.
What would you say to CPG founders just starting out?
To CPG founders who are just starting out, I would offer this advice: While the investment landscape for consumer packaged goods often emphasizes rapid growth at any cost, it is equally important to consider sustainable and thoughtful growth strategies. Prioritize long-term sustainability and impact, and remember that responsible business practices can contribute to a better world without jeopardizing your company's future.
